Some Reasons Why Business Should Vinyl Wrap Their Vehicles
There are a lot of benefits to be gained from utilizing vinyl wraps to brand your fleet of company vehicles. Learn about these benefits here.
Mobile advertising generates more than 2.5 times the attention than a traditional billboard, which makes total logical sense when you think about it.
The best way to outfit your business’ vehicles is to add a vinyl wrap to the exterior. A vinyl wrap on your car gives it a fresh, modern, customized look to suit any business’ needs and message.
Vinyl wrapping has been around for many years, but many are still unexperienced with the medium. We’re taking you on a deep dive into the top six benefits you’re likely to see.
1. Constant Advertising
1. Constant Advertising A huge hurdle that advertisers have to jump through and figure out with every single project is making sure the marketing strategies are actually seen by potential customers. Those views (or impressions) are critical to the success of the campaign. Obviously, if no one sees it then there’s no reaction to it (ie purchases). But getting those impressions isn’t an exact science, you can’t guarantee the potential customers will be listening to the radio at a specific time or that they’ll visit a certain website. But you can pretty much guarantee that at least one person will see your company’s vehicle as it drives around. Instead of having to rely on a specific timeline or geographic area for your advertising, your fleet of vehicles with vinyl wrap designs can be in all different areas and spreading your message at all times. Even when parked!
2. Adds to Legitimacy
One of the best parts of vinyl wraps for cars is that it looks much more specialized and expensive than it actually is. When done correctly, the final product evokes a strong feeling of professionalism.
Potential customers who see your vehicles around town, with your logo and design will get the impression that you’re well-established and a prominent business in the community. This is true even if you’re just starting out. It’s a great way to signal that you’re legitimate and ready to serve your customers.
Having all matching vehicles for your business also adds to that level of legitimacy. Vinyl wraps are a way to tie everything together even if the exact vehicles maybe aren’t the same.
3. One-time Investment
All purchases for your business should be able to be justified to make sure that they make sense for the company as a whole and are a wise use of resources. Companies who don’t follow this practice will eventually run into major problems.
Getting a vinyl wrap for your car may seem like an extra, unnecessary expense at first thought. But it’s actually a very smart business investment to make.
First of all, the average cost for an advertising campaign is generally around 1% of the business’ total revenue. But those advertising strategies are often options that have a short lifespan. A vinyl wrap is an advertising technique that will not only get you a lot of impressions, it will also last a long time.
The materials used are heavy-duty and designed to last (and look great) for several years. You won’t have to replace your advertising very often.
4. Improve Brand Identity
It’s always considered a major win when your business’ marketing helps to create a strong brand identity. Brand identity is the way the customers perceive and recognize you, it’s kind of the culmination of all of your marketing techniques and products.
When you have a strong brand identity, your customers (and potential customers) know what to expect when the interact with your brand.
So many factors play into your brand identity but consistency is a big one on the visual side. Choosing a vinyl wrap design for your vehicles will boost this to the next level. Now, even your fleet matches your logo and packaging. Even without seeing the logo those drivers passing will know what company the vehicle is driving for.
5. Fully Customizable
The great thing about this type of treatment is that it will literally work for any company with any type of vehicle. The vinyl wrap designs are completely customizable, so you can find the one that fits just right for you.
You can choose black vinyl wrap or vinyls wrap in all colors, it’s completely up to you!
Since a car isn’t a typical background for graphic design, it’s very helpful to work with a professional designer with this type of experience. They can help make sure that your vision and design translates correctly to the final vinyl wrap. They’ll give you advice along the way for tweaks to make it the best final product possible.
6. Offers Protection
Everyone loves a two-for-one deal, there’s not much else that makes you feel like you’re making a smart financial choice. Vinyl wraps for cars are just that kind of deal.
Not only does the vinyl wrap help to advertise your company and make the whole business feel more cohesive, it also does a great job of protecting the vehicle itself. When a car has had a vinyl wrap, the paint job stays in perfect condition underneath and can keep the value of the car high overall.
The vinyl acts as a protective barrier from scratches, dirt, grime, or rock chips. It’s durable nature allows it to take the hits without there being major damage to the car.
Add Vinyl Wrap to Your Business Vehicles
Advertising is critical to any business’ success; you want as many eyes to see your products and company as possible. The more who see it, the more who may end up purchasing from you. Adding vinyl wrap to your vehicles as an advertising strategies is one of the best ways to increase that number of eyes. Not to mention how low the cost per impression will be after just a short period of time! When you’re already out driving in your community, you may as well be advertising at the same time! If you’re interested in learning more about the possibilities or the process to getting your vehicles vinyl wrapped, contact us today at Bc Car Wraps!
